s for cars, beer even Old Spice, a deodorant also made by the parent company. The effect was fun and the ads were smarter than the usual fare. If you are going to buy multiple spots, make them work together, said Susan Credle, chief creative officer of Interpublic Groups FCB Global.
Date: Feb 05, 2018
Category: Entertainment
Source: Google
Brands Stir Heated Debate With Political Super Bowl Ads
Susan Credle, chief creative officer at ad agency FCB, said she wouldnt necessarily advise advertisers to stay away from political statements, if they are in line with the companys mission and brand. The number one thing that brands need in this world is authenticity, she said.
Date: Feb 06, 2017
Category: Sports
Source: Google
Why That Controversial McDonald's Ad Might Actually Work
ys been a key differentiator for us, said Deborah Wahl, the companys chief marketing officer in the U.S. The creative team at Leo Burnett, the agency behind the ad, wanted to emphasize "an asset that McDonald's has that's unique to them," said Susan Credle, the agency's chief creative officer.