Tarun Bhatia

US Patent:

8549103, Oct 1, 2013

Filed:

Oct 7, 2010

Appl. No.:

12/900366

Inventors:

Tarun Bhatia - Simi Valley CA, US
Ayman Farahat - San Francisco CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 15/16
G06F 15/167

US Classification:

709217, 709213, 709230, 709223, 709249, 709248, 370359, 370503, 707797, 707802, 707803, 707804, 707661

Abstract:

The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.

US Patent:

20100106604, Apr 29, 2010

Filed:

Oct 24, 2008

Appl. No.:

12/258283

Inventors:

Tarun Bhatia - Simi Valley CA, US
Chi-Chao Chang - Santa Clara CA, US
George Goldenberg - Los Altos CA, US
Christine Hunsicker - New York NY, US
Jayavel Shanmugasundaram - Santa Clara CA, US
Subash Sundaresan - Fremont CA, US
Shubhasheesh Anand - Mountain View CA, US

International Classification:

G06Q 30/00
G06Q 40/00

US Classification:

705 1471, 705 37

Abstract:

This patent discloses a system to host a multi-stage competition for an online advertisement opportunity in a network of networks. The online advertisement opportunity may be received in a second network from a first network as a result of a process where a first bid from a first software agent representing a guaranteed contract may be compared with a second bid from a second software agent representing one of a nonguaranteed contract and a guaranteed contract. A third bid for the online advertisement opportunity may be received in the second network from a third software agent representing a guaranteed contract. In addition, a fourth bid for that same online advertisement opportunity may be received in the second network from a fourth software agent representing one of a nonguaranteed contract and a guaranteed contract.

US Patent:

20100106613, Apr 29, 2010

Filed:

Oct 24, 2008

Appl. No.:

12/258312

Inventors:

Tarun Bhatia - Simi Valley CA, US
Subash Sundaresan - Fremont CA, US
Jayavel Shanmugasundaram - Santa Clara CA, US
George Goldenberg - Los Altos CA, US
Arpita Ghosh - Santa Clara CA, US
Chi-Chao Chang - Santa Clara CA, US
Shubhasheesh Anand - Mountain View CA, US

International Classification:

G06Q 30/00
G06Q 50/00

US Classification:

705 26

Abstract:

This patent discloses a system to host a competition for an online advertisement opportunity. Notice of the online advertisement opportunity may be sent to software agents, one of which may represent a guaranteed contract. On receipt of the notice, the software agents may prepare and submit bids. An ad server may receive bids, including a first bid from a first software agent representing a guaranteed contract and a second bid from a second software agent representing a nonguaranteed contract. The ad server may screen out bids and arbitrate the remaining bids to determine a highest bidder for the online advertisement opportunity.

US Patent:

20110022460, Jan 27, 2011

Filed:

Jul 22, 2009

Appl. No.:

12/507330

Inventors:

Tarun Bhatia - Burbank CA, US
Darshan V. Kantak - Pasadena CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 1446, 705 145, 705 1452, 705 1468

Abstract:

Methods and systems are provided for managing online advertising. Advertisers can specify requirements or preferences relating to advertisement exposures. The requirements or preferences can include, during a period of time, a minimum number of users exposed to an advertisement or group of advertisements, a range of exposures per exposed user, an average number of exposures per exposed users and an allowed variation about the average. Advertisement serving planning and advertisement serving are facilitated based in part on the specified requirements or preferences.

US Patent:

20110047025, Feb 24, 2011

Filed:

Aug 24, 2009

Appl. No.:

12/546194

Inventors:

Ramazan Demir - Burbank CA, US
Darshan V. Kantak - Pasadena CA, US
Tarun Bhatia - Burbank CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 1443, 705 1454, 705 1452

Abstract:

Methods and systems are provided for advertising based at least in part on a temporal response profile associated with a user keyword query. Methods are provided in which the temporal response profile provides an indication of at least one time frame during which serving of advertisements, or certain advertisements, associated with the keyword query to the user is predicted to be more likely to be effective relative to times outside of the at least one time frame.

US Patent:

20110054960, Mar 3, 2011

Filed:

Aug 25, 2009

Appl. No.:

12/547088

Inventors:

Tarun Bhatia - Simi Valley CA, US
Darshan V. Kantak - Pasadena CA, US
Eric T. Bax - Altadena CA, US
Ramazan Demir - Sherman Oaks CA, US

Assignee:

Yahoo! Inc., a Delaware corporation - Sunnyvale CA

International Classification:

G06Q 30/00
G06F 17/00
G06Q 10/00

US Classification:

705 7, 715243, 705 1473

Abstract:

Briefly, in accordance with at least one embodiment, a method or apparatus capable of creating or generating web pages dynamically (or a portion thereof) is disclosed.

US Patent:

20110173063, Jul 14, 2011

Filed:

Jan 11, 2010

Appl. No.:

12/685329

Inventors:

Tarun Bhatia - Burbank CA, US
Darshan V. Kantak - Pasadena CA, US
Eric Theodore Bax - Pasadena CA, US
Chris Jaffe - Burlingame CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 1445, 705 1446, 705 1471

Abstract:

The present invention provides methods and systems for use in online advertising campaign management, including bid management in an online advertising auction. Techniques are provided in which a benchmark set of previously served advertisements is identified, and associated performance information is obtained. During an online auction, when an advertisement impression opportunity becomes available, information obtained using a machine learning technique may be utilized in forecasting an advertiser value-based metric associated with the opportunity, using the benchmark set of advertisements and the associated performance. The forecasted advertiser value-based metric can be used in determining bidding and pricing associated with the opportunity.

US Patent:

20110191191, Aug 4, 2011

Filed:

Feb 1, 2010

Appl. No.:

12/697773

Inventors:

Eric Theodore Bax - Pasadena CA, US
David Reiley - Berkeley CA, US
Randall Lewis - Santa Clara CA, US
Tarun Bhatia - Burbank CA, US
Darshan V. Kantak - Pasadena CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 1471

Abstract:

Some embodiments of the invention provide techniques for placing “placeholder” bids in an auction associated with online advertising marketplace. Placeholder bids can include bids that are not actually entered or placed in the auction or marketplace. Rather, placeholder bids can include hypothetical bids. Impacts of placeholder bids, should the placeholder bids have been entered or placed as actual bids, can be assessed. An assessment can include assessing an impact on auction and marketplace parameters, an impact on bid or campaign performance, and an impact on downstream parameters such as user behavior, such as associated conversions or purchasing.