age ~61
from Richmond, CA
Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trade...
Author
Teresa da Silva Lopes
Binding
Hardcover
Pages
326
Publisher
Cambridge University Press
ISBN #
1
Binding
Hardcover
Publisher
Cambridge University Press
ISBN #
10
This bookexamines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors providean historical account of the contribution of brands in consumer goods to economic growth;examine the development of trademark l...
Binding
Paperback
Pages
254
Publisher
Routledge
ISBN #
041563573X
EAN Code
9780415635738
ISBN #
2