Skills:
The development, implementation, execution of new marketing and promotional strategies for multichannel marketing campaigns. Channels may include digital marketing, direct mail, radio, TV, social media, PR and alternative media. Partner with brand teams to develop and prioritize new marketing plans including budgets, forecasts, and ROI for financial investment. Collaborate with merchants and marketing channel experts to maximize the return on marketing spend through effective cross channel contact strategies to customer segments Develop and enhance new customer acquisition strategies for multiple brands. Create marketing promotions to generate excitement and interest for new product launches.