its chief R&D center. It has also recruited US executives from companies like Google, Samsung and Qualcomm. One notable hire: Todd Pendleton, the former Samsung executive behind the company's "Next Big Thing" campaign, which helped propel the Korean company's phone business into the big leagues.
Date: Oct 19, 2016
Category: Sci/Tech
Source: Google
LeEco who? Another Chinese tech giant tries its luck in the US
to house its chief R&D center. It has also recruited US executives from companies like Google, Samsung and Qualcomm. One notable hire: Todd Pendleton, the former Samsung executive behind the "Next Big Thing" campaign, which helped propel the Korean company's phone business into the big leagues.
Date: Oct 19, 2016
Category: Sci/Tech
Source: Google
For Samsung, the 'Next Big Thing' is a bunch of little things
Mathieu, chief marketing officer for Samsung's North American operations, which include televisions, home appliances and mobile devices. In the year since he was hired from Unilever, Mathieu has been looking for a way to top the Next Big Thing campaign spearheaded by his predecessor, Todd Pendleton.
The two tech giants have been locked in a lengthy legal battle over the innovation in their smartphones. In the most recent court case, Samsung U.S. Mobile CMO Todd Pendleton claimed that the company's advertising allowed it to topple Apple as the largest smartphone-maker worldwide.
So-called "organic moments" as those not only highlight Samsung products a Note 3 phone in Ellen's case but resonate with consumers, says Todd Pendleton, chief marketing officer of Samsung Telecommunications America.
Samsung's pact with Jay-Z, however, came together in less than a month, and was brokered directly by Samsung chief marketing officer Todd Pendleton, Roc Nation's Jay Brown and John Meneilly and Jay-Z himself. Representatives for both companies declined comment on further details.
Date: Jun 21, 2013
Category: Entertainment
Source: Google
Seth Rogen and Paul Rudd Star in Samsung's Smart New Ad Introducing "The ...
The anticipation of Super Bowl ads creates a unique consumer experience, said Todd Pendleton, Chief Marketing Officer of Samsung Mobile. The Next Big Thing campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation.
Date: Jan 31, 2013
Category: Entertainment
Source: Google
Samsung Seeks Advantage Over Apple With Galaxy S III
Todd Pendleton, STAs chief marketing officer,called it an industry first for multiplemajor carriers to align behind the launch ofa single device virtually simultaneously. Samsungwill execute our biggest marketing campaignever to support the launch, he added.