Victoria Blair Platt

US Patent:

20170004569, Jan 5, 2017

Filed:

Sep 15, 2016

Appl. No.:

15/266716

Inventors:

- Armonk NY, US
Myron Flickner - San Jose CA, US
Victoria B. Platt - Charlotte NC, US
John R. Smith - New York NY, US

International Classification:

G06Q 30/06
G06Q 30/02
H04L 29/08

Abstract:

A personalization enhancement method and system. The method includes retrieving and analyzing digital content associated with a user. Characteristics describing the digital content are tagged and transferred to a profile of said the user. The profile includes additional characteristics generated during previous analysis of data from the digital content and additional digital content associated with the user. User information associated with products, a location, and a time profile is assigned. The profile is analyzed based on selection and interaction of the user with respect to a consumer Website. The profile includes the characteristics and the additional characteristics with respect to products and services of the consumer Website. A presentation color setting and a group of products and services of are determined for presentation to the user. The group of products and services are presented to the user using the presentation color setting.

US Patent:

20140379484, Dec 25, 2014

Filed:

Jun 25, 2013

Appl. No.:

13/926544

Inventors:

- Armonk NY, US
Myron Flickner - San Jose CA, US
Victoria B. Platt - Charlotte NC, US
John R. Smith - New York NY, US

International Classification:

G06Q 30/02

US Classification:

705 1466

Abstract:

A personalization enhancement method and system. The method includes retrieving and analyzing digital content associated with a user. Characteristics describing the digital content are tagged and transferred to a profile of said the user. The profile includes additional characteristics generated during previous analysis of data from the digital content and additional digital content associated with the user. User information associated with products, a location, and a time profile is assigned. The profile is analyzed based on selection and interaction of the user with respect to a consumer Website. The profile includes the characteristics and the additional characteristics with respect to products and services of the consumer Website. A presentation color setting and a group of products and services of are determined for presentation to the user. The group of products and services are presented to the user using the presentation color setting.

US Patent:

20140197231, Jul 17, 2014

Filed:

Jan 16, 2013

Appl. No.:

13/742617

Inventors:

- Armonk NY, US
Victoria B. Platt - Charlotte NC, US

Assignee:

INTERNATIONAL BUSINESS MACHINES CORPORATION - Armonk NY

International Classification:

G06Q 30/02

US Classification:

235375

Abstract:

A marketing method for apparel shopping that provides a potential customer via a wireless device, the ability to choose a desired piece of clothing for purchase. The piece of clothing is embedded with a unique infrared thread. The thread, when read by a wireless device, provides a unique brand like SKU. This information is compared with data in a cloud databases. This provides data containing images, specifications, pricing, and retail distribution areas to the potential customer.