Victoria L Platt

US Patent:

20140197231, Jul 17, 2014

Filed:

Jan 16, 2013

Appl. No.:

13/742617

Inventors:

- Armonk NY, US
Victoria B. Platt - Charlotte NC, US

Assignee:

INTERNATIONAL BUSINESS MACHINES CORPORATION - Armonk NY

International Classification:

G06Q 30/02

US Classification:

235375

Abstract:

A marketing method for apparel shopping that provides a potential customer via a wireless device, the ability to choose a desired piece of clothing for purchase. The piece of clothing is embedded with a unique infrared thread. The thread, when read by a wireless device, provides a unique brand like SKU. This information is compared with data in a cloud databases. This provides data containing images, specifications, pricing, and retail distribution areas to the potential customer.