IBM will incorporate DemandTec's price, promotions, marketing, and merchandising analytics software into its Smarter Commerce Initiative. DemandTec, which is based in San Mateo, Calif., will operate within IBM's Enterprise Marketing Management Group headed by Yuchun Lee.
"Smarter Commerce" is a reaction to the shift in the dynamics of commerce as a whole, with the customer leading the path to sales, according to Yuchun Lee, VP of enterprise commerce for IBM. The newly packaged offerings are designed to help businesses engage customers with a higher level of relevanc