Larry P Weber

Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing , social media on the Internet ...

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital m...

Butterflies of the North Woods: Minnesota, Wisconsin & Michigan (North Woods Naturalist Guides)

Make field identification a snap with the innovative format of Butterflies of the North Woods. The book features all 125 species of butterflies found in the North Woods of Minnesota, Wisconsin, Michigan and Ontario, Canada. Fieldmark arrows point out the best distinguishing characteristics, while 35...

Spiders of the North Woods (North Woods Naturalist Guides)

Part of the popular North Woods Naturalist Series, this field guide contains detailed information with an innovative format that makes field identification a snap! The guide will help you know what to look for and when, and it was developed exclusively for the regions surrounding the North Woods of ...

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever. Today, a...

Butterflies of the North Woods (North Woods Naturalist Guides)

An innovative format makes field identification a snap. Easy to use red-bar phenograms shows you when to look for that species. Fieldmark arrows point out the best distinguishing characteristics. Seven handy appendixes including a phenology flight chart, habitat guide and binocular buying guide. Con...

Backyard Almanac: 365 Days of Northern Natural History

Adventure Publications - Backyard Almanac This 365-day journal of daily natural history is a delightful book for anyone interested in the out-of-doors. Larry takes readers on a seasonal tour of the North Woods. Pertinent to the Northeast latitudes, the entries include fascinating facts about insects...

Spiders of the North Woods

Which spider spits venom and sticky threads? Why don't Northerners need to fear the Black Widow? These answers and more are found in Spiders of the North Woods. The easy-to-follow format makes field identification of 135 species simple and fun.

Marketing to the Social Web: How Digital Customer Communities Build Your Business