Jianfeng Gao - Woodinville WA, US Xuedong Huang - Bellevue WA, US Mei Li - Redmond WA, US Zhenghao Wang - Redmond WA, US Christopher John Brockett - Bellevue WA, US William B. Dolan - Kirkland WA, US
Assignee:
MICROSOFT CORPORATION - Redmond WA
International Classification:
G06Q 30/02 G06F 17/30
US Classification:
705 1446, 707769, 707706, 705 1449, 707E17108
Abstract:
The subject disclosure is directed towards developing a translation model for mapping search query terms to document-related data. By processing user logs comprising search histories into word-aligned query-document pairs, the translation model may be trained using data, such as probabilities, corresponding to the word-aligned query-document pairs. After incorporating the translation model into model data for a search engine, the translation model is used may used as features for producing relevance scores for current search queries and ranking documents/advertisements according to relevance.