Anne S Hunter

US Patent:

20130268351, Oct 10, 2013

Filed:

Feb 15, 2013

Appl. No.:

13/768540

Inventors:

Linda Abraham - Great Falls VA, US
Anne Hunter - Canton CT, US
Yon Nuta - Washington DC, US
Greg Harrison - Seattle WA, US

Assignee:

COMSCORE, INC. - Reston VA

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

The present disclosure addresses improvements to online advertising, including improvements that verify, validate, or otherwise confirm that online ad impressions and/or online ad views and the like meet the needs of advertisers. In various embodiments, the data describing online ad impressions and/or online ad views is tested to validate or verify that the data satisfies various criteria defined by or for advertisers, such as demographic, brand safety, visibility, geographic or anti-fraud requirements. The present disclosure also describes improvements in measurements and metrics that describe advertising audiences and effectiveness based on the data describing validated online ad impressions.