Brett A Wilson

US Patent:

8549550, Oct 1, 2013

Filed:

Oct 14, 2010

Appl. No.:

12/904552

Inventors:

Jason Lopatecki - San Francisco CA, US
Adam Rose - San Pablo CA, US
John Hughes - Lafayette CA, US
Brett Wilson - Alameda CA, US

Assignee:

Tubemogul, Inc. - Emeryville CA

International Classification:

H04H 60/33

US Classification:

725 9, 725 10, 725 11, 725 12, 725 14

Abstract:

Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e. g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.

US Patent:

20110225608, Sep 15, 2011

Filed:

May 19, 2011

Appl. No.:

13/111705

Inventors:

Jason LOPATECKI - San Francisco CA, US
Adam ROSE - San Pablo CA, US
John HUGHES - Lafayette CA, US
Brett WILSON - Alameda CA, US

International Classification:

H04N 7/00

US Classification:

725 34

Abstract:

Presentation of a video clip is made to persons having a high probability of viewing the clip. A database containing viewers of previously offered video clips is analyzed to determine similarities of preferences among viewers. When a new video clip has been watched by one or more viewers in the database, those viewers who have watched the new clip with positive results are compared with others in the database who have not yet seen it. Prospective viewers with similar preferences are identified as high likelihood candidates to watch the new clip when presented. Bids to offer the clip are based on the degree of likelihood. For one embodiment, a data collection agent (DCA) is loaded to a player and/or to a web page to collect viewing and behavior information to determine viewer preferences. Viewer behavior may be monitored passively by different disclosed methods.

US Patent:

20130339523, Dec 19, 2013

Filed:

Aug 23, 2013

Appl. No.:

13/975196

Inventors:

Adam ROSE - San Pablo CA, US
John HUGHES - Lafayette CA, US
Brett WILSON - Alameda CA, US

International Classification:

H04L 29/08

US Classification:

709224

Abstract:

Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e.g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.

US Patent:

20180227615, Aug 9, 2018

Filed:

Mar 29, 2018

Appl. No.:

15/940882

Inventors:

- San Jose CA, US
Adam Rose - San Pablo CA, US
John Hughes - Lafayette CA, US
Brett Wilson - Alameda CA, US

International Classification:

H04N 21/25
H04N 21/2668
G06F 17/30
H04N 21/2662
H04N 21/278
H04N 21/442
H04N 21/4788
H04N 21/658

Abstract:

Presentation of a video clip is made to persons having a high probability of viewing the clip. A database containing viewers of previously offered video clips is analyzed to determine similarities of preferences among viewers. When a new video clip has been watched by one or more viewers in the database, those viewers who have watched the new clip with positive results are compared with others in the database who have not yet seen it. Prospective viewers with similar preferences are identified as high likelihood candidates to watch the new clip when presented. Bids to offer the clip are based on the degree of likelihood. For one embodiment, a data collection agent (DCA) is loaded to a player and/or to a web page to collect viewing and behavior information to determine viewer preferences. Viewer behavior may be monitored passively by different disclosed methods.

US Patent:

20170346913, Nov 30, 2017

Filed:

Aug 18, 2017

Appl. No.:

15/680605

Inventors:

- San Jose CA, US
Adam Rose - San Pablo CA, US
John Hughes - Lafayette CA, US
Brett Wilson - Alameda CA, US

International Classification:

H04L 29/08
H04N 21/258
G06F 15/16
H04N 21/25
H04N 21/658
H04N 21/442

Abstract:

Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e.g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.

US Patent:

20170094331, Mar 30, 2017

Filed:

Nov 10, 2016

Appl. No.:

15/348780

Inventors:

- Emeryville CA, US
Adam Rose - San Pablo CA, US
John Hughes - Lafayette CA, US
Brett Wilson - Alameda CA, US

International Classification:

H04N 21/25
H04N 21/658
G06F 17/30
H04N 21/2668
H04N 21/278
H04N 21/4788
H04N 21/442
H04N 21/2662

Abstract:

Presentation of a video clip is made to persons having a high probability of viewing the clip. A database containing viewers of previously offered video clips is analyzed to determine similarities of preferences among viewers. When a new video clip has been watched by one or more viewers in the database, those viewers who have watched the new clip with positive results are compared with others in the database who have not yet seen it. Prospective viewers with similar preferences are identified as high likelihood candidates to watch the new clip when presented. Bids to offer the clip are based on the degree of likelihood. For one embodiment, a data collection agent (DCA) is loaded to a player and/or to a web page to collect viewing and behavior information to determine viewer preferences. Viewer behavior may be monitored passively by different disclosed methods.

US Patent:

20170026479, Jan 26, 2017

Filed:

Oct 4, 2016

Appl. No.:

15/285356

Inventors:

- Emeryville CA, US
Adam Rose - San Pablo CA, US
John Hughes - Lafayette CA, US
Brett Wilson - Alameda CA, US

International Classification:

H04L 29/08
H04N 21/442
H04N 21/258
H04N 21/25

Abstract:

Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e.g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.