Brian Scott Graham

US Patent:

20070150537, Jun 28, 2007

Filed:

Apr 28, 2006

Appl. No.:

11/413259

Inventors:

Brian Graham - West Hollywood CA, US

International Classification:

G06F 15/16

US Classification:

709203000

Abstract:

The present invention relates to methods of advertising, social networking systems, and individualized profiles located within social networking systems. According to a first aspect of the present invention, a method of advertising within a Social Networking System is provided, which is carried out by providing a group of users with access to a Social Networking System, wherein the Social Networking System provides each of its users with individualized profiles. The method further includes providing at least one “Social Network E-Commerce and Advertisement Tracking System” (referred to herein as “SNEATS” or “SNEATS server”), wherein the SNEATS server provides each user of the Social Networking System with the ability to access and incorporate one or more advertising objects into his or her individualized profile. In other embodiments, the SNEATS server provides third party vendors with the ability to access and incorporate one or more advertising objects into a user's individualized profile, provided such advertising objects are acceptable to such user. Upon incorporating an advertising object into an individualized profile, users of the Social Networking System may activate such advertising object, which causes an advertising scheme to be launched (e.g., an image, flash file, or secondary website) that promotes a particular good or service. The invention provides that, upon activating such advertising object, the user affiliated with the individualized profile that contains such advertising object is awarded advertising revenue.