Lu U Liu

US Patent:

20140222586, Aug 7, 2014

Filed:

Mar 12, 2013

Appl. No.:

13/797597

Inventors:

Google Inc. - , US
Daniel Magassy Percival - New York NY, US
Lu Liu - Cupertino CA, US
David Shanahan - Mountain View CA, US
Alice S. Tull - Mountain View CA, US
Surojit Chatterjee - Fremont CA, US
Neil Inala - San Jose CA, US
Jean Steiner - San Francisco CA, US
Vinod Marur - Palo Alto CA, US
Shibani Sanan - Saratoga CA, US
Chrix Eric Finne - San Francisco CA, US
Nicholas Johnson - Palo Alto CA, US

Assignee:

Goodle Inc. - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1471

Abstract:

Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

US Patent:

20140222587, Aug 7, 2014

Filed:

Oct 9, 2013

Appl. No.:

14/049889

Inventors:

- Mountain View CA, US
Daniel Magassy Percival - New York NY, US
Lu Liu - Cupertino CA, US
David Shanahan - Mountain View CA, US
Alice S. Tull - Mountain View CA, US
Surojit Chatterjee - Fremont CA, US
Neil Inala - San Jose CA, US
Jean Steiner - San Francisco CA, US
Vinod Marur - Palo Alto CA, US
Shibani Sanan - Saratoga CA, US
Chrix Eric Finne - San Francisco CA, US
Nicholas Johnson - Palo Alto CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1471

Abstract:

Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.