Mary Kay Graham

US Patent:

20120143718, Jun 7, 2012

Filed:

Dec 3, 2010

Appl. No.:

12/959745

Inventors:

Stephen E. Graham - Somerville MA, US
Mary Catherine Graham - Washington DC, US
Moshe Ben-Akiva - Brookline MA, US
Adam M. Roberts - Cambridge MA, US
Xiaojing Li - Cambridge MA, US
Vaibhav Rathi - Cambridge MA, US
Sanjib Mohanty - Sudbury MA, US

Assignee:

ChoiceStream, Inc. - Cambridge MA

International Classification:

G06Q 30/00

US Classification:

705 267

Abstract:

A method for determining product recommendations to be presented to users includes forming, by a formula generation module, a plurality of different recommendation formulas, including, for each recommendation formula, assigning a weight to at least some of a plurality of recommendation characteristics, wherein each recommendation characteristic is representative of at least one of a characteristic of a product, a characteristic of a method for presenting the product recommendations to the users, and a characteristic of a user. The method further includes iteratively performing the steps of: for each of the plurality of recommendation formulas, selecting, by a product recommendation module, at least one product for presentation to the users on the basis of the corresponding recommendation formula; sending, by a communications module, instructions to a server to present the selected product to the users; receiving, by a data evaluation module, data representative of user responses to each of the products presented to the users; evaluating, by the data evaluation module, the received data; and selecting, using the data evaluation module, a subset of the recommendation formulas included in the plurality of recommendation formulas on the basis of the evaluation of the collected data.