Michael C Lu

US Patent:

20080221995, Sep 11, 2008

Filed:

Mar 10, 2008

Appl. No.:

12/045044

Inventors:

Jayant Kadambi - Mountain View CA, US
Ayyappan Sankaran - San Jose CA, US
Michael Lu - Tracy CA, US

International Classification:

G06Q 30/00
G06F 17/30

US Classification:

705 14, 707 1, 707E17001

Abstract:

A method and system for associating one or more rich contents with a rich media content. According to the method a user plays a rich media content which includes an embedded calling script. Upon playing of the rich media content, the calling script is executed. Thereafter, one or more rich contents are associated with the rich media content based on the execution of the calling script. After associating of one or more rich contents, the one or more rich contents are played along with the rich media content.

US Patent:

20120047027, Feb 23, 2012

Filed:

Aug 20, 2010

Appl. No.:

12/805853

Inventors:

Jayant Kadambi - Mountain View CA, US
Ayyappan Sankaran - San Jose CA, US
Michael Lu - San Jose CA, US
Yogesh Dandekar - Pune, IN

International Classification:

G06Q 30/00
G06F 15/16

US Classification:

705 1473, 709227

Abstract:

With the popularity of computers and micro-processor based entertainment and communication equipments, information gathering once took place in the library and marketplace is replaced with computer searches gathering needed information from around the globe. Understanding this new trend of information gathering by the masses, many commercialized information distributors resort to elaborate methods and systems of information distribution. However, despite of this proliferation of new technology, many commercialized information distributors are unknowingly imposing the limitations of information distribution of previous generations on the new technology. This invention removes these limitations and implements a system and method to more fully utilize the potentials of the new technology.