Narinder Resham Singh

US Patent:

20200394237, Dec 17, 2020

Filed:

Jan 31, 2020

Appl. No.:

16/779333

Inventors:

- San Francisco CA, US
Jason Day - Fortville IN, US
Narinder Singh - Medina WA, US
Noah Bruce Guyot - Mill Valley CA, US
Aaron M. Popelka - San Francisco CA, US
Kasia Fichtner - Moraga CA, US
Shengfan He - West New York NJ, US
Pam Walquist - Carmel IN, US

International Classification:

G06F 16/9535
G06F 16/242
G06F 16/9538
G06Q 30/00

Abstract:

A data server may support segment identification based on a selected user profile. For example, a user may select a user profile as the basis for identifying a segment of additional user profiles. The server may identify attributes associated with the selected user identifier and generate an expression based on the identified subset. The expression may include a normalization function corresponding to at least one attribute. The normalization function may identify correlated attribute values for an attribute associated with he selected user profile. The data server may query a data storage system to identify the additional user profiles based on the expression. The data server may also support user defined Boolean expressions such that the expression is used to identify user identifiers associated with a first attribute and a second attribute.