Peggy Liu, the founder of JUCCCE, is working with Chinese consumers, producers and bureaucrats to define and implement a more sustainable "Chinese dream" that must be different from the American dream of a house, a car, a yard and a throwaway economy for all. I think building the institutional suppo
"Success in the 'American Dream'," notes Peggy Liu, the founder of the Joint US-China Collaboration on Clean Energy, or Juccce, "used to just mean a house, a family of four and two cars, but now it's escalated to conspicuous consumption as epitomized by Kim Kardashian.