Scott Edward Zimmerman

Selling With Style

The Platinum Rule is based upon observable behaviors, NOT “personalities” or “temperaments.” This distinction is critical because human beings may change their behavior in the middle of a conversation. When you learn to adapt to the behavior that you are witnessing, you will stay in rapport with tha...

The Platinum Rule for Sales Mastery

This is just a sampling of the powerful techniques you will learn from this book: 1. Discover the preferred business situations for Directors - on page 8 2. Socializers typically work in these types of careers - see page 17 3. Use the checklists on pages 64 & 66 to quickly and accurately identify th...

Scott Zimmerman - Matching Marketing to Personality: Conversations with the Best Entrepreneurs on the Planet

In 2001 he unveiled the first web-based contact management system - Cyrano - able to deliver personalized one-to-one marketing messages to prospects and customers. Determined to figure out how to match marketing messages to people's personality types to ensure that every piece of communication spoke...

New Perspectives on Microsoft PowerPoint 2013, Comprehensive

With proven pedagogy that emphasizes critical-thinking, problem-solving, and in-depth coverage, New Perspectives helps students develop the Microsoft Office 2013 skills they need to be successful in college and beyond. Updated with all new case-based tutorials, New Perspectives Microsoft PowerPoint ...

New Perspectives on Microsoft Word 2013, Introductory (What's New for Applications?)

With proven pedagogy that emphasizes critical-thinking, problem-solving, and in-depth coverage, New Perspectives helps students develop the Microsoft Office 2013 skills they need to be successful in college and beyond. Updated with all new case-based tutorials, New Perspectives Microsoft Word 2013 c...

Milkshakes and Gamma Rays

Milkshakes and Gamma Rays is a humorous tale centered around a dramatic week in the lives of Brie Gable and her spirited new friend Naomi "Star Flower" Minami. They are intelligent, opinionated high school juniors who divide their free time between chilling out, flirting with trouble, and philosoph...

New Perspectives on Microsoft Office 2013, Second Course

With proven pedagogy that emphasizes critical-thinking, problem-solving, and in-depth coverage, New Perspectives helps students develop the Microsoft Office 2013 skills they need to be successful in college and beyond. Updated with all new case-based tutorials, New Perspectives Microsoft Office 2013...

New Perspectives on Microsoft Word 2010: Comprehensive (New Perspectives Series: Individual Office Applications)

With the New Perspectives' critical-thinking, problem-solving approach, students will gain a comprehensive understanding of Microsoft Office Word 2010 and will learn how to take advantage of the flexibility it offers. Case-based tutorials challenge students to apply what they are learning to real-li...

New Perspectives on Corel Presentations 7 for Windows 95

New Perspectives on Microsoft Word 97: Introductory

The Platinum Rule for Sales Mastery: How to Adapt Your Selling Style to Match Every Prospect's Buying Style