Sheng Te Song

US Patent:

20100036906, Feb 11, 2010

Filed:

Aug 5, 2008

Appl. No.:

12/185977

Inventors:

Sheng Song - Sunnyvale CA, US
Jeffrey D. Oldham - San Jose CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06F 15/16

US Classification:

709203

Abstract:

Systems and methods for streaming media content. Streaming media advertising systems can identify a request for streaming media and identify content for presentation to a client requesting the streaming media. The identified content items can be presented simultaneous to presentation of the streaming media or can be interspersed within the presentation of the streaming media.

US Patent:

20080103887, May 1, 2008

Filed:

Oct 31, 2006

Appl. No.:

11/555148

Inventors:

Jeffrey Oldham - San Jose CA, US
Sheng Song - Sunnyvale CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

Systems, methods, and computer program products, are provided for selecting advertisements based on transactions. In one implementation, a computer-implemented method is provided that includes receiving information descriptive of a transaction, the information including an identification of an item from the transaction and identifying from a collection of advertisements one or more first advertisements based on an association identified between the first advertisements and the information. The method includes selecting one or more second advertisements from among the first advertisements and presenting the one or more second advertisement at the time of the transaction according to a ranking order. In another implementation, a method includes identifying one or more first advertisements based on an association between the first advertisements and information descriptive of a transaction, ranking one or more second advertisements from among the identified first advertisements, and presenting the second advertisements at least in part according to the ranking.

US Patent:

20190387077, Dec 19, 2019

Filed:

Aug 29, 2019

Appl. No.:

16/556024

Inventors:

- Mountain View CA, US
Sheng Song - Sunnyvale CA, US

Assignee:

Google LLC - Mountain View CA

International Classification:

H04L 29/06
G06F 16/95
G06F 16/957
H04L 29/08

Abstract:

An implementation of a method for hybrid client-server data provision involves requesting, by an application executed by a client device from a plurality of content provider software development kits (SDKs) integrated with the application, an item of content for display by the client device. The method further involves processing, by a plurality of request adaptors of the content provider SDKs, the request for potential submission to a plurality of content provider servers, thereby generating a plurality of processed requests. The method further involves receiving, by an interceptor module of a mediation SDK integrated with the application from the plurality of content provider SDKs, a plurality of processed requests. The method further involves batching, by a consolidator module of the mediation SDK, the plurality of processed requests into a batch request, the batch request including content provider priority information. The method further involves transmitting, by the mediation SDK, the batch request to a mediation server for mediation of the batch request to the plurality of content provider servers based on the content provider priority information, and receiving, by the mediation SDK, at least one item of content from the mediation server for display by the client device.

US Patent:

20170331925, Nov 16, 2017

Filed:

Mar 17, 2016

Appl. No.:

15/512491

Inventors:

Sheng Song - Sunnyvale CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

H04L 29/06
H04L 29/06
G06F 17/30
H04L 29/06

Abstract:

An implementation of a method for hybrid client-server data provision involves requesting, by an application executed by a client device from a plurality of content provider software development kits (SDKs) integrated with the application, an item of content for display by the client device. The method further involves processing, by a plurality of request adaptors of the content provider SDKs, the request for potential submission to a plurality of content provider servers, thereby generating a plurality of processed requests. The method further involves receiving, by an interceptor module of a mediation SDK integrated with the application from the plurality of content provider SDKs, a plurality of processed requests. The method further involves batching, by a consolidator module of the mediation SDK, the plurality of processed requests into a batch request, the batch request including content provider priority information. The method further involves transmitting, by the mediation SDK, the batch request to a mediation server for mediation of the batch request to the plurality of content provider servers based on the content provider priority information, and receiving, by the mediation SDK, at least one item of content from the mediation server for display by the client device.