Sudhir K. SINGH - Los Angeles CA, US Vwani P. Roychowdhury - Los Angeles CA, US Behnam A. Rezaei - Los Angeles CA, US
Assignee:
NETSEER, INC. - Los Angeles CA
International Classification:
G06Q 30/00
US Classification:
705 37
Abstract:
A method and apparatus for optimizing long-term revenues in online auctions of distinguishable units of an item. For example, the item might be a specific keyword in sponsored search where the distinguishable units could be different slots for putting ads. The system can estimate parameters such as relevance and value by using a notion of fairness and can optimize the revenue by effecting the users' incentives and by improving the bidding language. In general, the method and the system can also be used for equivalent offline auctions.
Sudhir Singh - Piyush International Packers & Movers (2050)
Education:
B.A.
Relationship:
Open_relationship
About:
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