Tourism Marketing Executive at Richard Williams & Associates
Location:
New York, New York
Industry:
Hospitality
Work:
Richard Williams & Associates since Oct 2012
Tourism Marketing Executive
JetSet Vacations - New York Jun 2010 - Oct 2012
Sales
Sofitel Luxury Hotels and Resorts - New York, NY Aug 2008 - Oct 2009
Director of Global Sales
Sonesta Hotels - New York, NY Oct 2006 - Aug 2008
Sonesta Resorts Director Travel Industry Marketing and Sales
Nip and Tuck Journeys - New York, NY Oct 2004 - Oct 2006
Founder
Education:
Cornell University
Professional, Executive Leadership Certificate
Cornell University 2009 - 2010
Certificate, Hospitality Marketing
Media Bistro 2011 - 2011
Certificate, Social Media Marketing
Media Bistro 2011 - 2011
Certificate, Search Engine Optimization
New York Institute of Technology
Bachelor of Science (BS), Hospitality Marketing
Skills:
Hotels Marketing Strategy Online Marketing Business Planning Public Relations Social Media Marketing Resorts Leadership Competitive Analysis Marketing Tourism SEO Event Management Strategy Hospitality Management Market Planning Marketing Communications Trade Shows
Interests:
Cornell University Executive Leadership Certificate Program.
The business leadership training course content has develops the skills critical to effective corporate leadership: the ability to think and plan strategically, make good decisions, and innovate.
Participants develop an industry assessment analysis using Porter’s Five Forces model, create a competitive analysis of their firm, apply the scenario-planning process to their industry and organization, identify trend indicators to monitor, and outline key success factors and core competencies specific to their industry. In addition, they practice the following skills:
Critically evaluating information
Assessing the environmental factors that shape a company’s actions and options
Generating new ideas for innovation in their organization
Using both informal and formal mathematical methods for optimizing decision making